About Us

At Overlay Apps, we're passionate about Salesforce. We know first-hand how powerful the platform can be and love helping organizations get the most out of their investment. This is why we pour our energy into building high-value, user-friendly, native solutions that have a measurable impact on adoption, productivity, revenue growth and customer loyalty.

We're very proud of pur flagship product 'Act On It', which we've created to help your sales and service teams achieve more with less time and effort. Act On It will help any organization achieve operational excellence, with ease.

Hi, I'm James!

I am the founder of Overlay Apps and for the past decade I have thoroughly enjoyed helping businesses get maximum value out of the Salesforce platform.

Something I've witnessed time and time again are frustrated managers running countless operational reports, searching for overdue tasks, accounts without follow ups, customers left hanging, deals stalling and leads slipping through the cracks. All symptomatic of professionals struggling to stay on top of their workload.

This gave me an idea. What if we could assist these professionals in real time? What if Salesforce could keep watch and step in to help teams take action when it matters most? Before it becomes a statistic in a report, an issue, a complaint, a lost lead or a missed opportunity.

Visually I pictured a virtual assistant built into the platform … that idea grew into an obsession

and that obsession grew into… Act On It.