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About Us

At Overlay Apps, we're passionate about Salesforce. We know how powerful the platform can be and love helping organizations get more out of their investment. This is why we pour our energy into building intuitive, native and high value solutions that elevate the Salesforce offering and have a measurable impact on Salesforce adoption, productivity and success.


We're very proud of our flagship product Act On It, which we've created to help your teams achieve more with less time and effort. Act On It takes a unique approach to help any organization achieve operational excellence, with ease.

What is Act On It?

Our Story

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Hi, I'm James!


I am the founder of Overlay Apps and for the past decade I have thoroughly enjoyed helping businesses get more value out of the Salesforce platform.


Something I've witnessed time and time again are frustrated managers running countless operational reports, searching for overdue tasks, accounts without follow ups, customers left waiting, deals stalling and leads slipping through the cracks. All symptomatic of professionals missing important information and struggling to stay on top of their workload.

 

This gave me an idea. What if we could assist these professionals in real time? What if Salesforce could keep watch and step in to help teams take action when it matters most? Before it becomes a statistic in a report, an issue, a complaint, a lost lead or a missed opportunity.

 

Visually I pictured a digital assistant built into the platform … that idea grew into an obsession and that obsession became… Act On It.


James Radcliffe

Founder - Overlay Apps Ltd.

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