Overlay apps
About Us
At Overlay Apps, we build native Salesforce products designed to make everyday work easier for teams using Salesforce. While the platform is powerful, some of the most important challenges only show up in day-to-day use.
We build intuitive solutions that fit naturally into Salesforce and help teams stay focused on what matters.
We're very proud of our flagship product
Act On It, which we've created to help teams achieve more with less time and effort.
Act On It takes a unique approach to help any organization achieve operational excellence, with ease.
Our Story
I’m James, founder of Overlay Apps. For more than a decade I’ve worked closely with Salesforce customers across different industries and roles. I kept seeing the same frustrations: managers tied to reports, chasing overdue tasks, missed follow-ups, stalled deals, and lost leads.
Processes were slipping. Not because people didn’t care, but because Salesforce hides what matters behind tabs, lists, and dashboards.
That got me thinking: What if Salesforce brought everything that needed attention together, surfaced it in real time, and stepped in proactively when action was needed?
That idea grew into Act On It.
Act On It replaces scattered Salesforce notifications with a single, actionable inbox that shows users exactly what needs attention. It monitors what’s happening and what isn’t, surfaces the right work at the right time, and lets teams act immediately without switching context or digging through Salesforce.
Today, our focus is on helping Salesforce teams work with more confidence day to day. Less time spent checking. Fewer things slipping through the cracks. More clarity around what needs to happen next.
When attention is clear, Salesforce becomes easier to use, easier to trust, and easier to adopt at scale.
Our services
Basic
Book today and experience the top-notch quality of our service firsthand.
Standard
We'll help you create a tailor-made solution that's specific to your needs and wants.
Premium
Our team works around the clock to make sure we deliver on time
Customer reviews
Emma Corless - Head of Customer Service
⭐⭐⭐⭐⭐
"Save yourself time, money and mental energy with this app! Act on it has transformed my day-day and I’ve gone from multiple manual checks points in my diary to proactively being delivered the information when required.
If you are a team manager in a fast-paced environment or balancing multiple KPIS/focus points I couldn’t recommend AOI any more."
Sarah McClintock - Salesforce Administrator
⭐⭐⭐⭐⭐
"Act on It has had a massive impact on our organization by helping our service team manage Chatter notifications across multiple cases. Users love the ability to customize how they get notified, and setting up new notifications is easy.
You have built an amazing product, and we’re excited to use Act on It to its full potential!"
Simon Hatchard - Chief Technology Officer
⭐⭐⭐⭐⭐
"As the digitization of the business has continued we have found ActOnIt to be a massive help. Being able to surface important events to the right person and presenting them with a set of quick, templated actions has meant that we are able to speed up the pipeline for sales and increase service responsiveness.
A huge enabler to digital transformation."















